How do entrepreneurs write a mission statement?

“How do entrepreneurs write a mission statement?”

This is an important question for entrepreneurs starting up a new business venture because they do not have the time to write long detailed mission statements that no one remembers or employing a facilitator to help the organisation create a mission statement costing tens of thousands of pounds. The video below by Glenn Smith, a Houston Business Coach shows a quick, simple and effective way to create a mission statement.

By explaining a simple but effective method to create a mission statement by following this structure:

1.TO…
2.TARGET AUDIENCE
3.OUTCOME

This creates a quick, snappy, rememorable mission statement that is far more effective than Large organisations mission statements that no one remembers!

How do you think an entrepreneur should write an mission statement?

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