Twitter has already become an essential tool for millions of users and now a source of reliable global breaking news. I find all my news relating to Arsenal FC via Twitter because it includes tweets from a large number of sources so that i have all my news in one place. Great!
Launched March 21st 2006, Twitter currently has more than 200 million active users, with an astonishing 400 million Tweets sent on a daily basis equating to approximately one seventh of the world’s population! Today, a minority of the population within the UK are not familiar with Twitter or the term ‘Tweet’. For instance, Chancellor George Osbourne joined Twitter hours before announcing the annual budget for the UK to declare “Today I’ll present a Budget that tackles the economy’s problems head on helping those who want to work hard & get on.” Unfortunately Mr Osbourne did not search the annual budget using Twitters hashtag service. If he had, then he may have found out the budget had already been leaked by London’s Evening Standard. A photograph of which had been posted on Twitter 15 minutes before his speech.
Twitter was even used by Labour leader Ed Miliband to launch a verbal attach on Mr George Osbourne stating:
“ “Growth down, borrowing up, families hit, and millionaires laughing all the way to the bank #downgradedchancellor.”
This represents how social media is embedded into our daily lives, effecting people from all ages and areas as even the House of Commons has used Twitter terminology. Twitter can not be underestimated as an important part of the promotional tools along with competitors Facebook and other social media.
In my opinion Twitter offers businesses little gain in respect of increasing sales as voiced by Coca Cola highlighting its social media campaigns resulted in a 0.01% increase in demand. However Coca-Cola remain firm admirers of social media because of the long term rewards of increasing brand awareness (see related articles below).
To help celebrate Twitters big day, Twitter asked a number of celebrities whom use Twitter to share their thoughts about Twitter. This included Virgin owner Richard Branson speaking via his own Twitter ““To me, Twitter means a way to communicate with people in real-time, highlight good cause and – above all – have fun!”. Branson’s comments were echoed by many other high-profile celebrities including comedian Sarah Millican stating: “It’s always there. A link to the world. To tell me which celebs have died or show me a video of a monkey on a pig. Friends & fans alike.”
How do you think Twitter has influenced the operation of organisations promotional techniques?
- Twitter celebrates seventh birthday with celebrity tributes (telegraph.co.uk)
- Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’ (econsultancy.com)
- Happy Birthday Twitter – already 6 years old, wow! (epicagear.com)